Module 1: The Math of Motivation (The "Why")
Module 2: The "Micro" Geographic Strategy
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2.1 - Use Google Maps To Understand The "Geographic Brain" of Google (10:09)
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2.2 - Targeting County VS City VS Sub-Cities VS Satellite Cities VS Zip Codes (9:36)
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2.3 - Setting up "Out of Country" and "Out of State" geo exclusions to stop fraud and irrelevant clicks (8:47)
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2.4 - The Semi-National Campaign Structure: The technical structure for adding bulk locations (5:08)
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2.5 - Automate Sub/Satellite Cities w/AI & Google Sheets (Gemini 3) (13:49)
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2.6 - Double/Tripple Checking "Laser Precision" Of Sub/Satellite Cities (7:34)
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2.7 - Sniper "Single Search" Stubborn Neighborhoods/Zip Codes (2:21)
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2.8 - How To "Keep Your List" Of AI + Sniper Locations (9:28)
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2.9 - Cleaning Up "County Mapping" In PMAX/Demand Gen (That was supposed to be cities/neighborhoods) (4:45)
Module 3: "Holy Trinity" Architecture (The Setup)
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3.1 - The "As-Is" & "Ugly" Intersection: Navigating trademark issues while bidding on the intent of "Ugly House" searches. (4:39)
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3.2 - [40 min] "Cash Keywords" Setup (Do this one 1st, to save time) (41:47)
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3.3 - [5 min] "Need To" Keyword Setup (If making an ad group, for the 3x holy trinity) (4:38)
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3.4 - [8 min] "AS IS" Keyword Setup (If making an ad group, for the 3x holy trinity) (8:41)
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3.4 - [15 Min] Match Type Matters: Why we use Exact Match for "Holy Trinity" terms and Phrase Match for research. (14:42)
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3.5 - [15 min]Holy Trinity: What Makes This Expensive and Powerful (13:21)
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3.6 - How To Setup Advanced Ads (Snippets, Callouts, Sitelinks, etc) (20:47)
Module 4: Negative Keyword Engineering
Module 5: The "Honeypot" Defense (Fraud Protection)
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5.1 - The Wholesaler Plague: Understanding "Competitor Click Fraud" and why your budget drains at 9 AM.
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5.2 - Implementing the IP Blacklist: Step-by-step upload of the "Honeypot" list (500+ IPs) to block known clickers.
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5.3 - The "People IN" Setting: The critical location setting change that saves 20% of your budget instantly. (5:18)
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5.4 - Microsoft Clarity: Over-the-Shoulder Recordings of All Visitors (Any Website) (11:16)
Module 6: Conversion Rates (Ads & Landing Pages)
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6.1 - How Keywords (Search Terms) Effect Conversion Rates
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6.2 - How Website Speed Effect CVR (Clicks to Leads)
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6.3 - How Website Layout Effect CVR (Clicks to Leads)
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6.4 - How Website Forms Effect CVR (Clicks to Leads)
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6.5 - How Speed-To-Lead (Automations) Effect CVR (Leads To Deals)
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6.6 - Systems & Processes That Increase Conversion Rates (Leads To Deals)
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6.7 - Monetizing Leads In 5 Unique Ways
Module 7: The Feedback Loop (Tracking & Bidding)
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7.1 - The Pixel vs. The Server: Why browser tracking is dying and how to set up basic conversion actions.
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7.2 - The "Ramp Up" Timeline: Managing expectations for Weeks 1-4 (The "Learning Phase" Tax).
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7.3 - Bidding Strategies: When to use "Maximize Clicks" (Launch) vs. "Target CPA" (Scale).
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7.4 - How To Increase Daily Budget (Without Stalling The Algorithm)
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7.5 - Offline Conversion Tracking (OCT): The "Secret Weapon"—uploading your closed deals back to Google to train the AI.
Module 8: The Daily 15 Minute Optimization Checklist
Module 9: The "Copy Paste" Setup Guide
