TLDR:

If you're advanced, just watch modules 5 & 9.

If you're a beginner, watch all modules, but you could skip modules #1, #7, #8 to watch later.

If you want to jump-start your ads, get your first ad setup, and start generating leads - Simply jump to module 5.

Module 5: Basic TikTok Advertising Techniques

Lesson 5.1: How to setup a campaign 101 walkthrough

Lesson 5.2: How to setup an ABO campaign

Lesson 5.3: How to setup a CBO campaign

Lesson 5.4: How to create audiences, to make more advanced ads (form open, form submit, 6s viewers, 50% viewers, website visitors, etc)

Lesson 5.5: How to Exclude specific types of people

Lesson 5.6: How to turn off comments, shares, etc

Lesson 5.7: Differences between "Interests" and "Creators" and "Watch Behavior" targeting options.

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Module 9: Analyzing and Optimizing Campaign Performance

Lesson 9.1: When ads are running, what are important metrics to follow?

Lesson 9.2: Troubleshooting bad metrics, what to look at?

Lesson 9.3: Scaling ads that are doing well

Lesson 9.4: Things to DOUBLE CHECK when duplicating old ads (CBO or ABO? CTA? Public Ads? Comments?)

Lesson 9.5: How to analyze what audiences are doing best

Lesson 9.6: How to analyze what video ads are doing best

Lesson 9.7: How to analyze the watch behavior on a specific video

If you haven't really run inbound lead generation ads, you might want to focus on these modules and lessons, to understand some of the nuances when it comes to *making ads* as well as running a healthy *ad account*.

Module 2: Setup Ad Account For Success

Lesson 2.1: Exploring TikTok's Tabs You'll Use Often

Lesson 2.2: Setting Up Your TikTok Business Account for Success

Lesson 2.3: Why immediate ID verification is important

Module 3: Housing Category Marketing Barriers

Lesson 3.1: What happens if you constantly don't obey Housing Category limitations? (BANNED!)

Lesson 3.2: Housing Category in Real Estate Advertising on TikTok (Age, Race, Income, etc)

Lesson 3.3: Stay Compliant by avoiding these types of things in your video ads

Module 4: Breaking Down TikTok Ads To Understand Approach

Lesson 4.1: Breaking down 2 bad TikTok ads

Lesson 4.2: Breaking down 2 great TikTok ads

Lesson 4.3: Explaining the important of PSO/AIDA in your ads, emphasis on "Attention Grabbing"

Lesson 4.4: Designing ads "for" TikTok (layout for clear reading, graphic overlays, user experience)

Lesson 4.5: Breaking down my video ads (POP intros, backgrounds, words, CTA, AIDA format, etc)

Module 6: Generating Leads "On TikTok"

Lesson 6.1: Are "On TikTok Leads" better than traffic sent to a website form?

Lesson 6.2: How to create a form, what's required (Website for: Privacy Policy + Exit Page)

Lesson 6.3: Difference between basic 4Q, friction 5Q, or advanced 6Q forms

Lesson 6.4: Cheap websites: Investor Carrot VS Minute Pages