Your Teacher:
Devon Wayne
Devon Wayne is a real estate investor, wholesaler, and marketing specialist. He owns and operates ASAP Cash Offer, which is one of the largest lead generation websites utilizing organic Google Search Leads (SEO) -- Better than PPC leads! In total, he has been able to generate over $1,300,000 in revenue from SEO leads and well over 8,000 leads from organic SEO alone.
Devon has also created a course for generating leads from Facebook ads and now TikTok Ads. In the near future, you can get access to his YouTube ads course and organic SEO lead generation course. His specialty is generating leads, while also understanding motivated sellers more than most marketers, because he has actually closed cashflowing sub2 rentals and many wholesale deals.
Over 1,100 motivated seller leads have been generated from TikTok Ads for himself and clients since October 2023. The total spent on TikTok Ads is more than $61,000 -- Making the cost per lead roughly $51 for city-based lead targeting.
You can save time, money, and headaches by utilizing this over-the-shoulder training.
Proven Results,
Genuine Expertise
This is a snapshot of ONE of Devon Wayne's TikTok Advertising Account's adspend on in the last 6 months. Around $61,500 in adspend, mostly coming from hyper-local targeting such as cities or counties.
In the image "CPA" refers to cost per lead, from the $61,000.
Typically, targeting the USA (Broad) will yield $5-10 leads.
Targeting State-wide, will yield $10-30 leads.
Targeting County-wide will yield $20-40 leads.
Targeting City-specific will yield $30-60 leads.
🚫 Direct Mail Leads
❌ Return to sender
❌ Wrong/Old address
❌ Waiting for calls
🚫 Cold Call Leads
❌ TCPA & Lawsuits
❌ Expensive CRM & Dialers
❌ Angry people, very cold
🚫 Bandit Signs
❌ Competitors remove signs
❌ Jail or Fines if caught
❌ Waiting for calls
All Motivated Seller Leads Are Not Equal
The most experienced real estate wholesalers can tell you what the best leads to scale your wholesaling operation are, without hesitation, inbound leads from ads. This is a well known fact, the leads that are most common but give headaches are Cold Calling, Cold Texting, and Bandit Signs.
These are the INBOUND LEADS that offer the least amount of headaches and easier-to-close are in fact, in order:
- Google organic search (SEO) leads
- Pay-Per-Click (PPC) leads from google search
-
YouTube ads leads
(utilizing google PPC keyword motivations) -
TikTok Ads
(less competition, less fake leads) -
Facebook Ads
(more competition, some fake leads)
Are TikTok Ads Worth It?
Real Estate Wholesalers typically make $15,000 per deal and the cost per contract is typically $2,000. This means most wholesalers are seeing a 7.5x ROAS (Return On Ad Spend.)
Most forms of lead generation for motivated sellers will cost between $1,500 and $5,000 per deal that closes escrow. The main difference between lead generation sources is how easy the people are to deal with to generate revenue.
The easiest leads are typically from SEO and PPC, because they are actively searching for a cash buyer. However, PPC (pay-per-click) is usually $60 to $300 per lead and SEO can take 6-12 months before you even start generating organic leads.
The next easiest leads to contract, would be interruption-based ads, such as YouTube, TikTok, Facebook, Instagram, etc. This is because they opt-in to whatever your specific ad messaging is (We buy houses AS IS for cash, Sell Your House For Cash, etc.) This makes the leads a "warm audience" vs cold calling. Typically, sellers will respond with:
"Hi! Yes, I want to sell ASAP!"
The hardest leads to convert would be Cold Calling leads. This is because you need to know what list to pull, then skip trace the list, then call the list with THOUSANDS of dials of effort. Then, once you get 100 leads from the list of 10,000 people... You close 1 or 2 deals. That's right, thousands of dials are required, thousands of "Fuck You" and "I'll sue your ass!" before people even say yes, let alone you close a deal.